Global brewery and pub chain BrewDog is joining Farnham Town Football Club as a new sponsor for the 2023-24 season and beyond.
As part of the partnership, BrewDog will become Town’s new alcohol partner. Over the course of the summer, the Clubhouse and outdoor garden will be renovated and become The Clubhouse, sponsored by BrewDog.
From next season, the club will stock many of the BrewDog favourites, such as Punk IPA, Lost Lager and Black Heart, at the Clubhouse and the pitchside club shop and bar.
A staffed BrewDog beer pump will also be installed at the Clock End. This will help ease queues and congestion on matchdays for fans who want to top up their drinks during games – offering a third outlet for alcoholic beverages.
BrewDog chief executive officer James Watt said: “We’re delighted to be able to support a football club that’s going in the right direction and is embracing change and disruption as non-league moves further into the mainstream.
“It’s our passion at BrewDog to support the underdog and allow them to push forward and challenge.
“We’re excited to be able to do that by supporting Farnham Town.”
Club director Harry Hugo said: “I’m delighted to welcome BrewDog to the Farnham Town family for the coming season as the club looks to continue pushing forward on and off the field.
“BrewDog is an internationally-acclaimed brand and it’s amazing to see a small non-league club like Farnham Town and everything we’ve achieved over the past year be recognised by brands wanting to be a part of our journey to continue to push non-league football forward.
“Our work with BrewDog will enhance the matchday experience for fans over the course of this coming season and beyond as we look to make the Clubhouse a better place to be, as well as making improvements to our drinks service.
“We work with sponsors to improve the fan experience, and this is another example of that.”