TENERIFE Golf, the national association for the promotion of golf on the largest of the Canary Islands, has engaged Petersfield-based Azalea to handle its public relations and marketing interests in the UK.

Comprising the island’s nine golf clubs, various hotels and some of Tenerife’s destination management companies, Tenerife Golf –part of the Tenerife Tourism Corporation portfolio – is jointly funded by its members and the national government.

With the volcanic island already recognised as arguably the leading choice for northern European golfers in the winter months, Tenerife Golf is looking to showcase the unique destination.

The Tenerife Golf brand is responsible for promoting nine golf course members, 17 four and five-star hotel partners and several local transfer companies.

Turismo de Tenerife chief executive Vicente Dorta explained: “We did not hesitate to re-engage Azalea as we have worked with them previously and they have a tangible record of achievement for our brand.

“Everybody knows Tenerife as a great winter golf destination, yet, as ‘the island of eternal spring’ – owing to our excellent climate – it’s also the perfect place to play golf, and enjoy it, 12 months a year.

“What’s more, the island also has plenty of other attractions for golfers and non-golfers, making it the perfect all-round holiday destination too, at any time of the year.”

Andy Barwell, a director with marketing and public relations agency Azalea, which is based at Heath Road East, added: “It’s a pleasure to be working once again with Vicente and the team at Tenerife Golf. With noticeably longer days, courses in perfect condition, great temperatures, easy flight access and hotel rates significantly lower than the winter season, Tenerife has everything needed for the ideal summer golfing break.

“We are looking forward to raising public awareness of the opportunities that exist there for a wonderful break at any time of the year.”

Tenerife features nine different and varied layouts: Buenavista in the west, Real Club de Golf de Tenerife in the north, and Golf Costa Adeje, Abama, Las Americas, Golf del Sur, Amarilla, and Los Palos in the south. Tecina Golf is a 40-minute ferry ride from the mainland on the island of La Gomera.

Tenerife is served by two airports – Tenerife North and Tenerife South – with flight times of around four-and-a-half hours from the UK.

For more details on playing golf in Tenerife, visit www.webtenerife.com/golf or on Facebook at www.facebook.com/TenerifeGolf or on Twitter by following @TwiTenerifeGolf