THE OWNER of a Sheet glampsite has urged people running similar businesses not to appear on a “misleading” television show.

Alison Lubbock, of Adhurst Yurts, has held talks with Four in a Bed producers as she believes the glamping sector is being treated unfairly on the Channel Four programme.

The seasonal business, based in secluded ancient woodland and run by Alison and her husband, Guy, finished last in a series, shown earlier this month, with guests bemoaning the lack of wifi and catering.

She said: “When I agreed to go on, I didn’t understand that this programme isn’t entirely supportive of rural businesses, and it’s more for entertainment.

“You’re in a very vulnerable position and it’s not just your personality that’s at stake, it’s your livelihood and business.

“People go on the show to promote their business but they don’t necessarily film your business in the best light.”

The show takes place over a week – but is filmed over the course of two – with four competitors staying a night at each business and rating their experience. They hand over what they believe the accommodation is worth for the night, with the winner being the premises with the highest average payment.

Adhurst Yurts was pitted against a 70-bedroom hotel in Nottinghamshire, an Isle of Sheppey inn and a tea room with three bedrooms in the Derbyshire Dales, with the latter being voted the best.

Alison treated her guests to a flint-knapping workshop by Butser Ancient Farm worker and a meal at The Townhouse in Petersfield as part of her hosting. But because Adhurst lacked electricity, a cooked breakfast and some creature comforts, Mrs Lubbock now accepts her business was always going to struggle, as have the other glampsites which have featured previously.

Producers have told Alison they are looking at making changes but until then, Mrs Lubbock would urge others to be wary of appearing on the programme.

“I’ve had hate letters and I didn’t know I was an eco-warrior until I saw this programme, but I’ve received nice letters, too,” said Alison.

“I would say this programme can be damaging, and we would really like a show that is all glampsites competing against each other. Until then, I wouldn’t encourage anyone in the world to go on the programme.”